The 2025 IPL Final between Royal Challengers Bengaluru (RCB) and Punjab Kings (PBKS) marked a historic moment in Indian cricket. After years of heartbreak, near misses, and unfulfilled expectations, RCB finally lifted their maiden IPL trophy. For millions of supporters, it was a moment worth waiting for. However, the real story is not what happened in 2025. The real story is what happened before it. For nearly two decades, RCB remained one of the most followed, discussed, and

Abstract In today's digital economy, success is increasingly no longer tied to only skills, products, or credentials, but also how individuals position themselves publicly. Brands gain a loyal customer base just because of the person behind the brand. Personal Branding has evolved from a digital buzz word into a strategic tool that shapes career, influences businesses, and drives endless opportunities. This article examines how personal branding functions as a marketing strat