Spilling Coffee: A Quick Introduction

Usually at this time, you'll find me drowning in a sea of accountancy questions and business case studies with a cup of coffee keeping me sane. But today, I'm writing the introduction of a platform and publication I started on January 2026.

Caffeinated Commerce started with a simple belief that business, marketing, and economics shouldn't feel intimidating. They should feel like a conversation. Not the kind you have in a classroom, reading from a textbook, The kind you have over coffee, when someone explains why your favourite brand charges what it does, or why the price of everything went up last year, or how a small idea becomes something that outlasts its founder.

That's what this platform and publication is trying to be. A space where ideas travel in plain language, where curious people regardless of age, background, or whether they've taken a single economics class or not, can sit down and understand the world a litle better than they did before.

I aim to provide a platform to those voices that are often unheard because they may not be 'academic' or 'serious' enough. Because learning should feel intimidating, it should be engaging and accessible.

I hope you find something in these pages that makes you think differently. And I hope that you come back for another warm evening, where learning is engaging and accessible. That's all I've ever wanted Caffeinated Commerce to be.

Written for the curious, designed for the thoughtful.

Stay Caffeinated,

Alisha Nasim

Founder & Editor-in-Chief

Caffeinated Commerce

Read the summary on Instagram here